Consistency in your brand’s appearance, online and on the street, will build trust and credibility.
Focusing on your brand's digital image is something you can do on a regular basis and you can reduce your reliance on printed materials which is much more cost-effective.
Put your digital presence at the heart of your business and pour your visions and content into this hub. Build your other marketing elements with a consistent relationship to your brand and build up your other marketing collateral such as motion graphics and marketing so all the elements of your brand join up.